As we come out of lockdown, you may be facing the most challenging financial crisis you’ve encountered. It’s a crisis because, as humans, it’s not reasonable to go 60 days or more without working and earning like we usually do. For most entrepreneurs, being on lockdown is the exact opposite of how we are wired. You want to work, you …
Until a sale is made, nothing happens. And without emotion, no one’s buying. People don’t buy because of logic; they buy because of how they feel. When people feel they can trust you, they buy. If you have a toothache, you go to the dentist because you trust she will make the pain go away, not because of the TV …
If you’re struggling to get enough sales to be profitable, if you can’t afford another failed launch, and you’re tired of wasting money on marketing gimmicks that “kind-of” work, these are the most crucial 477 words you will ever read. Here’s why… No matter what you sell, the marketing message is not about you or your products; it’s about the …
