Below you'll find a list of all posts that have been categorized as “Copywriting”
Until a sale is made, nothing happens. And without emotion, no one’s buying. People don’t buy because of logic; they buy because of how they feel. When people feel they can trust you, they buy. If you have a toothache, you go to the dentist because you trust she will make the pain go away, not because of the TV …
If you’re struggling to get enough sales to be profitable, if you can’t afford another failed launch, and you’re tired of wasting money on marketing gimmicks that “kind-of” work, these are the most crucial 477 words you will ever read. Here’s why… No matter what you sell, the marketing message is not about you or your products; it’s about the …
