Below you'll find a list of all posts that have been categorized as “Marketing”
If you’re trying to sell your business and have had no reasonable offers, you could be in for a rude awakening without the right exit plan. The stats don’t lie. Most businesses never sell. They close their doors not because the business doesn’t make money, but because there aren’t any buyers. They close because… A business broker told them they …
Will the sale of your business determine the lifestyle you’ll live during retirement? If so, your retirement will likely need lender approval. When you’ve been in business for a while, you’ve experienced cash flow problems. We’ve all been there. If you still have cash flow problems, the real question is why? Over the past 33 years, I’ve started, acquired, and …
Small business owners with retirement on the horizon face a massive obstacle. It’s staggering how many don’t have enough retirement savings to continue their current lifestyle. Let’s face it: owning a business has its perks. But if you’re like most, selling your business will be the number one driver of your lifestyle in retirement. For the rest of your working …
Until a sale is made, nothing happens. And without emotion, no one’s buying. People don’t buy because of logic; they buy because of how they feel. When people feel they can trust you, they buy. If you have a toothache, you go to the dentist because you trust she will make the pain go away, not because of the TV …
If you’re struggling to get enough sales to be profitable, if you can’t afford another failed launch, and you’re tired of wasting money on marketing gimmicks that “kind-of” work, these are the most crucial 477 words you will ever read. Here’s why… No matter what you sell, the marketing message is not about you or your products; it’s about the …
