The entrepreneurial mindset is about profitability. You are in business or will go into business for one thing, profit. Even non-profit organizations need funding. But businesses need profits, lots of it and you are learning where to get it, how to get it to come to you and what to do to make sure you keep enough of it to …
Programming Your Success Mechanism Part 1
So how to program your success mechanism? First you have to start with times in your past where you have had success. Let’s face it, your first act in life you started as a winner. You were the fastest sperm to reach the egg. In some cases it might have been a tie but you were there first or you …
Why A Positive Mental Attitude Doesn’t Work
To move from where you are now to where you want to be, no larger obstacle stands in your way than your mindset. Your mindset is also the one thing that can take you to heights you have only dreamed of. In his book, Psycho Cybernetics, Dr. Maxwell Maltz explains how our mind is a success seeking mechanism which will …
Turn Your Customers Into Evangelists
Once a sale is made this is only the beginning. You want to make your customer so happy that they want to tell everyone about you which in turn will grow your list. It is much easier to sell additional products and services to an existing customer who loves you than it is to get a new customer. Remember this, …
Driving Traffic To Your Website Or Landing Page
Once you have created a lead generation piece, landing pages for your website and you have ready-made communication in place it’s time to get people to your website. This can be done in many different ways, Google AdWords, LinkedIn, Facebook Ads, snail mail, blogs, magazine ads, newspaper ads, trade shows, banner ads and so many others that are too numerous …
Communicate With Your Prospects And Clients Regularly
There are a plethora of reasons that people get divorced but I think the root cause is always a lack of communication. When there is no or infrequent communication relationships fall apart. It’s also true with your prospects and clients. You need to communicate with your prospects and clients so the relationship remains strong. You should do this in a …
Building An E-mail Autoresponder
Before we go into the how to design an auto-responder campaign we first need to define what it is. An auto-responder is typically an e-mail campaign that you write and set up in advance it’s set up to go out at specific times in the future. When someone puts their name and e-mail address into a form on your website …
Use Landing Pages And Your Website To Attract Your Ideal Customer
A landing page or your website should be a place that you make content available to your prospect in exchange for their e-mail address. This can be done on your main web page. Technically I mean it should be done on your main web page. I will say this now, your website is there for one reason, to provide prequalified …
Building A Relationship With Your List
If generating leads is the most important thing you can do for long term growth and stability, then building a relationship with them is the next most important step. When someone likes you they will listen to you, when they listen to you they will believe you, when they believe you they will trust you and if they trust you …
List Building 101 Part 3 of 3
Dan Kennedy, is one of the most brilliant marketers and copywriters of our time. Dan teaches to build a list and sell to that list. Marketing is not much more complicated than that other than to say that if you have something that will solve a problem in the marketplace and you find those who need that problem solved and …